# Hearem US Organic Content Pack Generated: 2026-06-16 Goal: Create a low-cost US/global acquisition test that does not require a new release, App Store screenshot changes, or paid ads. Positioning: > Turn PDFs, notes, articles, and scanned pages into read-aloud audio. Primary audience: students, researchers, and busy readers with PDF/image reading backlog. Primary use cases: PDF to audio, image OCR to audio, read aloud, study review, screen-fatigue relief. ## Content Pillars ### 1. Reading Backlog Relief People save articles, papers, PDFs, and screenshots faster than they read them. Hearem turns that backlog into something they can listen to while walking, commuting, cleaning, or resting their eyes. ### 2. Study Review On The Go Students can turn notes, textbook pages, slides, papers, and screenshots into audio review. This is the clearest first wedge for TikTok/Reels/Shorts. ### 3. From Capture To Listening The product story is strongest when shown as a workflow: scan or upload content, clean it up, generate audio, follow synced text, then keep listening in the background. ### 4. Better Than Raw TTS Hearem should not sound like a generic text-to-speech box. Emphasize document inputs, OCR, reading cleanup, natural voices, synced text, and history. ## Short-Form Video Scripts Format: TikTok, Instagram Reels, YouTube Shorts. Keep each video 12-25 seconds. Use screen recording plus simple face/text overlay. Avoid overproduced visuals. ### 1. The PDF Pile - **Hook:** `I stopped pretending I was going to read every PDF.` - **Visual:** Show a folder or downloads screen full of PDFs. Open Hearem and import one. - **Voiceover:** `I had a pile of PDFs I kept saving and never reading. Now I turn the important ones into audio and review them while I walk.` - **On-screen captions:** - `PDF backlog` - `Import` - `Listen while walking` - **CTA:** `Start free.` ### 2. Screenshot To Audio - **Hook:** `This is how I listen to a page from a book.` - **Visual:** Take or choose a photo of a printed page, run OCR, generate audio. - **Voiceover:** `I scan the page, Hearem extracts the text, and then I can hear it back instead of staring at my screen.` - **On-screen captions:** - `Photo` - `OCR` - `Read aloud` - **CTA:** `Start free.` ### 3. Notes Become A Podcast - **Hook:** `POV: your study notes become a private podcast.` - **Visual:** Paste notes, pick voice, start playback. - **Voiceover:** `Before a test, I paste my notes into Hearem and listen through them while doing something else. It is not magic. It is just easier to review.` - **On-screen captions:** - `Paste notes` - `Choose voice` - `Audio review` - **CTA:** `Start free.` ### 4. Eye Break - **Hook:** `When your eyes are done but your reading is not.` - **Visual:** Show tired screen reading, then switch to lock-screen playback. - **Voiceover:** `Some days I still need to get through reading, but I do not want another hour of screen time. Hearem lets me keep going by listening.` - **On-screen captions:** - `Too much screen` - `Turn text into audio` - `Keep listening` - **CTA:** `Start free.` ### 5. Article Walk - **Hook:** `I turned my saved article into a walk.` - **Visual:** Paste/share article text or URL, generate audio, show walking shot. - **Voiceover:** `Instead of leaving another article unread, I turn it into audio and listen outside.` - **On-screen captions:** - `Saved article` - `Read aloud` - `Walk + listen` - **CTA:** `Start free.` ### 6. Research Paper First Pass - **Hook:** `My first pass on a paper is audio now.` - **Visual:** Import PDF, show synced text playback. - **Voiceover:** `I still read deeply when it matters. But for a first pass, I listen to the paper and mark what deserves closer attention.` - **On-screen captions:** - `First pass` - `PDF to audio` - `Follow synced text` - **CTA:** `Start free.` ### 7. The Commute Review - **Hook:** `Turn your commute into review time.` - **Visual:** Notes/PDF in Hearem, then lock-screen playback. - **Voiceover:** `If you already have the material, you do not need more study apps. You need a way to review it when you cannot sit and read.` - **On-screen captions:** - `Notes` - `PDFs` - `Listen on commute` - **CTA:** `Start free.` ### 8. Not Another AI Summary - **Hook:** `Sometimes I do not want a summary. I want to actually get through it.` - **Visual:** Show full text playback, synced highlighting. - **Voiceover:** `Summaries are useful, but sometimes the details matter. Hearem helps me listen through the original text with synced playback.` - **On-screen captions:** - `Not just a summary` - `Full text` - `Synced listening` - **CTA:** `Start free.` ### 9. Scan The Handout - **Hook:** `Someone gave me a paper handout, so I made it listenable.` - **Visual:** Photograph a handout, OCR, play. - **Voiceover:** `Take a photo, extract the text, and turn it into audio. Useful when the material only exists on paper.` - **On-screen captions:** - `Paper handout` - `OCR` - `Audio` - **CTA:** `Start free.` ### 10. The Reading Queue - **Hook:** `I made a listening queue from things I was supposed to read.` - **Visual:** Show history/library of generated audio items. - **Voiceover:** `PDFs, notes, articles, scanned pages. I turn them into audio and keep them in one place so I can come back later.` - **On-screen captions:** - `PDF` - `Notes` - `Scans` - `Audio queue` - **CTA:** `Start free.` ## Community Post Drafts Use these for Reddit, Indie Hackers-style updates, student communities, or founder social posts. Do not spam. Adapt to each community's rules and tone. ### Post 1: Student Workflow **Title:** `I built a way to turn PDFs and scanned notes into audio review` **Body:** I have been working on Hearem, a mobile app for turning reading material into audio. The use case I care about most right now is students and researchers who have too many PDFs, notes, screenshots, and scanned pages to sit through. The workflow is: 1. Upload a PDF, paste notes, or scan a page. 2. Extract or clean up the text. 3. Generate read-aloud audio. 4. Listen while walking, commuting, or resting your eyes. I am trying to make it less like a generic TTS box and more like a "reading backlog to listening queue" tool. If you study from PDFs or screenshots, what would make this actually useful instead of just another app? ### Post 2: Founder Build-In-Public **Title:** `We are repositioning Hearem from generic TTS to PDF/OCR read-aloud` **Body:** One thing I learned while working on Hearem: "text to speech" is too broad. The sharper use case is: > I have reading material I need to get through, but I do not want to stare at a > screen. So we are focusing the US/global positioning on PDF and image OCR into read-aloud audio. The product already supports PDFs, scanned images, notes, synced playback text, background listening, and premium voices. The marketing problem is explaining that in one simple workflow. Current test message: > Turn PDFs, notes, articles, and scanned pages into audio you can listen to. Curious if that sounds clear, or if there is a better phrase people would actually search for. ### Post 3: Screen Fatigue Angle **Title:** `What do you use when you need to read but your eyes are tired?` **Body:** I am exploring a use case for Hearem: people who still need to get through PDFs, articles, notes, or scanned pages, but do not want another long screen session. The idea is simple: turn the material into audio, then follow along or listen in the background. This is not meant to replace deep reading. It is more for first passes, review, or getting through material that would otherwise sit unread. Question: when you are tired of reading on a screen, do you use audio, print it, summarize it, or just save it for later? ### Post 4: Research Paper Angle **Title:** `Listening to research papers as a first pass` **Body:** I have been testing a workflow where I listen to a paper before deciding whether it deserves a deeper read. It works like this: 1. Put the PDF into Hearem. 2. Generate audio. 3. Listen once while walking or doing chores. 4. Go back and read the sections that actually matter. It is not a replacement for careful reading, but it helps me avoid the "I saved this paper and never opened it again" problem. Does anyone else do an audio first pass for papers, essays, or long articles? ### Post 5: OCR Angle **Title:** `Turning scanned pages into audio` **Body:** I am working on a small but useful flow in Hearem: Take a photo of a printed page, extract the text, then listen to it. I think this is especially useful for handouts, textbook pages, notes, receipts with instructions, or anything that only exists as an image. The challenge is making it feel instant enough that people actually use it. If you use OCR often, what matters more: extraction accuracy, formatting cleanup, voice quality, or speed? ## Posting Plan ### Week 1 - Publish 3 short videos: - The PDF Pile - Screenshot To Audio - Notes Become A Podcast - Publish 1 community post: - Student Workflow ### Week 2 - Publish 3 short videos: - Eye Break - Research Paper First Pass - Article Walk - Publish 2 community posts: - Screen Fatigue Angle - Research Paper Angle ### Week 3 - Publish 4 short videos: - The Commute Review - Not Another AI Summary - Scan The Handout - The Reading Queue - Publish 2 community posts: - Founder Build-In-Public - OCR Angle ## Measurement Track these manually at first: - Video hook retention: does the first 2 seconds hold attention? - Profile clicks or link clicks per post. - Comments that mention PDFs, OCR, notes, study, screen fatigue, or commute. - App Store product page views after posting. - First-session activation from PDF or image OCR, if available in analytics. Do not judge the campaign on one video. The goal is to learn which use-case language gets people to say, "I have that problem." ## Best First Bet Start with these three videos: 1. `I stopped pretending I was going to read every PDF.` 2. `This is how I listen to a page from a book.` 3. `POV: your study notes become a private podcast.` These are the clearest because they show the full product promise without explaining the whole app.